In 1947 the Italian company Innocenti started manufacturing the Lambretta scooters. They were produced over the next 30 years and became a symbol of youth all over the world. For the sixties lifestyle mods the Lambretta scooter meant freedom and independence. The Lambretta brand lives in, even though manufacturing of the scooter has been discontinued, and still retains the same symbolism today. Lambretta was reborn in 1997. Not the scooters but clothes, shoes and accessories. The official release of Lambretta Watches, was in April 2000.The brand is now once again in demand among young people. Design in unique Lambretta tradition, this collection combines the retro with the modern.